Nudging Primary Care Providers into Expanding the Labor Force for Opioid Use Disorder: A Statewide Experiment


The U.S. federal government has signaled a move to reduce one barrier to the supply of evidence-based treatments for people with opioid use disorder, but significant barriers to creating and supporting a workforce comfortable with providing outpatient treatments remain. We conducted a statewide experiment in North Carolina to expand access to support for providers learning to treat opioid use disorder using different types of messaging and incentives. We found appreciable differences in response rates using pro-social recruitment messaging that provided greater description of the local conditions in each provider’s region. These messaging approaches may help other communities seeking to expand access to lifesaving treatments for opioid use disorder.

Health Services Research